Specialists in creatively solving complex problems.
We are a strategic advisory that helps clients tackle complex challenges, with a speciality in influencing government and societal outcomes.
We often advance an issue or idea - rather than a product - through every channel of influence, from the tried-and-true to the innovative.
Drawing on deep experience at the highest levels of government, media, and marketing - we shape the agenda for our clients through the lens of Societal Capital - strengthening the public, social, and popular licences that build lasting legitimacy.
We create powerful campaigns that work, from strategy to execution.
With decades of experience in strategy, communication, and government relations, General Strategic will work with you to develop evidence-based and meaningful strategy. But it doesn’t end there. We know how to turn strategies into tangible outcomes that will influence stakeholders and ultimately meet your objectives.
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Where business, behavioural science, and creativity meet.
Trusted Advisors
We know who is in the room - but more importantly, we know how to speak their language. We provide candid and trusted advice in the most challenging of circumstances across business, advocacy, and government. We don’t shy away from giving you honest and pragmatic advice and cutting through the jargon.
Insightful Research
We work with some of the best research minds in the business to give you insights that others can’t, in ways that will make sense to both your board and to those executing on your strategy.
Creative Solutions
Others will resell you the same old tired strategies and solutions in the hope you won’t notice that the world keeps changing. Our secret weapon isn’t so secret - we use creative principles combined with behavioural science to achieve your objectives.